The Listing tab: Pricing, Showcase, Listing copy, and more

On any listing, the Listing tab has a sidebar of sections. Each one focuses on a different part of the deal, and the main content panel changes as you click between them.

Pricing

Asking price, price history, suggested ranges based on comps, and any price-drop scheduling. Changes here flow to the public listing page and into campaign content.

Showcase the property

Photos, videos, documents, and links for the public page. See Photos, videos, documents, and links on a listing for the full media workflow.

Property details

The address, property specs (beds, baths, sqft, lot size, year built, property type), and structured fields about the property. This drives the property detail line items on the public page and the match scoring with investor buy boxes.

Listing copy

Marketing copy and messaging for the listing: the description investors see, the pitch lines used in campaigns, and any unique selling angles you want to emphasize. Spend real time here — a great photo with a lazy description still underperforms.

Walkthroughs

Schedule walkthroughs and reminders for the listing. Tied to the Calendar tab, but managed from the listing sidebar so you can stage walkthroughs while you're setting the rest of the deal up.

Listing settings

Public link, social proof, and visitor actions on the public listing page:

• Public link. Who can see the listing — anyone with the URL, only your team, or hidden from search engines.
• Social proof. Whether viewer counts, recent activity, and other social-proof elements appear on the public page.
• Visitor actions. Which CTAs investors see (request info, schedule walkthrough, submit offer).

JV collaboration

Invite a partner brokerage or co-wholesaler onto the deal. The listing stays private to your team until you explicitly open it up here.

How to work the sections in order

When you create a new listing, moving through the sections in this order produces a complete, high-converting deal page:

1. Property details — get the address, beds/baths, and specs right.
2. Pricing — set asking and confirm ARV.
3. Showcase the property — upload photos, set cover, organize sections.
4. Listing copy — write the description and pitch lines.
5. Walkthroughs — add any video tours and schedule live walkthroughs.
6. Listing settings — set the public link, social proof, and visitor actions.
7. JV collaboration — only if you're partnering on the deal.

To run comps and defend ARV, open the Comparables view (full-page) from the listing — see Managing comparables and ARV.